Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and there… Más…
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favourable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount. Business Business eBook, Book Enclave<
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Gastos de envío:zzgl. Versandkosten, más gastos de envío Details...
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Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and there… Más…
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favourable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount. Business Business eBook, Book Enclave<
- Gastos de envío:zzgl. Versandkosten, más gastos de envío
1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.
EAN (ISBN-13): 9788181522771 ISBN (ISBN-10): 818152277X Editorial: Book Enclave
Libro en la base de datos desde 2014-03-28T02:52:52-06:00 (Mexico City) Página de detalles modificada por última vez el 2016-11-03T05:29:30-06:00 (Mexico City) ISBN/EAN: 818152277X
ISBN - escritura alterna: 81-8152-277-X, 978-81-8152-277-1
