ISBN: 9780071767521

ARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your… Más…

ARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker s groundbreaking work with Clayton Christensen the Harvard Business School legend who coinedthe term disruptive innovation plus Wunker s extensive experience in the trenches, this practical and fascinating guide shows how companies: Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth propelling you and your company into a whole new world of opportunity. You ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You ll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Praise for Capturing New Markets: Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most. Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE Prepare to have your existing concepts of new markets turned upside down. This is not another academic &apos thought experiment,&apos but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer. Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs. Charles Warden, Managing Director, Versant Ventures While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact. Anish Shah, President & CEO India, GE Capital " Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach." Brad Gambill, Chief Strategy Officer, Singapore Telecom Capturing New Markets is a compass for business transfor markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth. Ingrid Johnson, CEO Retail and Business Banking, Nedbank Capturing New Markets: How Smart Companies Create Opportunities Others Don t: ARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker s groundbreaking work with Clayton Christensen the Harvard Business School legend who coinedthe term disruptive innovation plus Wunker s extensive experience in the trenches, this practical and fascinating guide shows how companies: Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth propelling you and your company into a whole new world of opportunity. You ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You ll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Praise for Capturing New Markets: Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most. Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE Prepare to have your existing concepts of new markets turned upside down. This is not another academic &apos thought experiment,&apos but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer. Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs. Charles Warden, Managing Director, Versant Ventures While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact. Anish Shah, President & CEO India, GE Capital " Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach." Brad Gambill, Chief Strategy Officer, Singapore Telecom Capturing New Markets is a compass for business transfor markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth. Ingrid Johnson, CEO Retail and Business Banking, Nedbank, Mcgraw-Hill Education<

ISBN: 9780071767521

ARE YOU READY FOR THE FUTURE?New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your b… Más…

ARE YOU READY FOR THE FUTURE?New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker s groundbreaking work with Clayton Christensen the Harvard Business School legend who coinedthe term disruptive innovation plus Wunker s extensive experience in the trenches, this practical and fascinating guide shows how companies:Identify, create, and dominate new marketsAvoid the pitfalls of commodization and find new ways to growDevelop and sustain new sources of growth into the futureDrawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth propelling you and your company into a whole new world of opportunity. You ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You ll also see how to make these strategies work in companies that are both small and very large.Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them.Praise for Capturing New Markets:Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most. Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer. Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & JohnsonCapturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs. Charles Warden, Managing Director, Versant Ventures While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact. Anish Shah, President & CEO India, GE Capital"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach." Brad Gambill, Chief Strategy Officer, Singapore TelecomCapturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning. Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success. Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change. Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth. Ingrid Johnson, CEO Retail and Business Banking, Nedbank; EPUB; Business,Finance and Law > Business & management > Management & management techniques, McGraw-Hill Education<

2013, ISBN: 9780071767521

ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your … Más…

ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics. ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker s groundbreaking work with Clayton Christensen the Harvard Business School legend who coinedthe term disruptive innovation plus Wunker s extensive experience in the trenches, this practical and fascinating guide shows how companies: Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth propelling you and your company into a whole new world of opportunity. You ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You ll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Pr. eBooks, Business, Finance & Law~~Business and Management~~Management & Management Techniques, Capturing New Markets: How Smart Companies Create Opportunities Others Don T~~EBook~~9780071767521~~Stephen Wunker, , Capturing New Markets: How Smart Companies Create Opportunities Others Don T, Stephen Wunker, 9780071767521, McGraw-Hill Education, 11/22/2013, , , , McGraw-Hill Education<

ISBN: 9780071767521

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on do… Más…

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don t: Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy., Mcgraw-Hill Education<

2011, ISBN: 9780071767521

eBooks, eBook Download (EPUB), [PU: McGraw-Hill Education], McGraw-Hill Education, 2011