ISBN: 9780071825955

The Nile on eBay   FREE SHIPPING UK WIDE   Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker Guides you through the process of creat… Más…

The Nile on eBay   FREE SHIPPING UK WIDE   Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description ARE YOU READY FOR THE FUTURE?New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker's groundbreaking work with Clayton Christensen-the Harvard Business School legend who coinedthe term "disruptive innovation"-plus Wunker's extensive experience in the trenches, this practical and fascinating guide shows how companies:Identify, create, and dominate new marketsAvoid the pitfalls of commodization and find new ways to growDevelop and sustain new sources of growth into the futureDrawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth-propelling you and your company into a whole new world of opportunity. You'll learn how to anticipate customer demands and meet emerging needs before anyone else does. You'll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You'll also see how to make these strategies work in companies that are both small and very large.Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them.Praise for Capturing New Markets:"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most." -Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE"Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us-not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer." -Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson"Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs." -Charles Warden, Managing Director, Versant Ventures"While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact."-Anish Shah, President & CEO India, GE Capital"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach."-Brad Gambill, Chief Strategy Officer, Singapore Telecom"Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning."-Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals"Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success."-Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur"Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change."-Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare"In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth."-Ingrid Johnson, CEO Retail and Business Banking, Nedbank Author Biography Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets. Table of Contents Chapter 1 WHY NEW MARKETS MATTERChapter 2 FINDING NEW MARKETSChapter 3 ASSESSING WHAT DOESN'T EXISTChapter 4 THE FIRST CUSTOMERSChapter 5 PATHS TO MARKET PENETRATIONChapter 6 ENTERING AT THE RIGHT TIMEChapter 7 FULFILLING THE POTENTIAL OF EMERGING MARKETSChapter 8 ENABLING THE CORPORATIONChapter 9 A CATALYTIC ROLE FOR GOVERNMENTAFTERWORDNOTESBIBLIOGRAPHYINDEXABOUT THE AUTHOR Details ISBN0071825959 Author Stephen Wunker Pages 288 Publisher McGraw-Hill Education - Europe ISBN-10 0071825959 ISBN-13 9780071825955 Format Paperback Place of Publication New York Country of Publication United States Imprint McGraw-Hill Professional Media Book DEWEY 658.8 Language English Illustrations black & white illustrations Short Title CAPTURING NEW MARKETS HOW SMAR Subtitle Discover How Smart Companies Create Opportunities Others Don't Series Business Books Replaces 9780071767446 Audience General/Trade UK Release Date 2014-01-16 Year 2014 Publication Date 2014-01-16 AU Release Date 2014-01-16 NZ Release Date 2014-01-16 US Release Date 2014-01-16 We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:77645550; , Festpreisangebot, [LT: FixedPrice], Artikelzustand: Neu, ISBN-13: 9780071825955, Book Title: Capturing New Markets: How Smart Companies Create Opportunities O, EAN: 9780071825955, Publication Year: 2014, Type: Textbook, Format: Paperback, Language: English, Publication Name: Capturing New Markets: How Smart Companies Create Opportunities Others Don't, Item Height: 152mm, Item Width: 229mm, Subject: Management, Item Weight: 390g, Number of Pages: 288 Pages, McGraw-Hill<

ISBN: 9780071825955

The Nile on eBay   Capturing New Markets: How Smart Companies Create Opportunities Others Dont by Stephen Wunker Guides you through the process of creating counterintuitive strategie… Más…

The Nile on eBay   Capturing New Markets: How Smart Companies Create Opportunities Others Dont by Stephen Wunker Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description ARE YOU READY FOR THE FUTURE?New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker's groundbreaking work with Clayton Christensen—the Harvard Business School legend who coinedthe term "disruptive innovation"—plus Wunker's extensive experience in the trenches, this practical and fascinating guide shows how companies:Identify, create, and dominate new marketsAvoid the pitfalls of commodization and find new ways to growDevelop and sustain new sources of growth into the futureDrawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth—propelling you and your company into a whole new world of opportunity. You'll learn how to anticipate customer demands and meet emerging needs before anyone else does. You'll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You'll also see how to make these strategies work in companies that are both small and very large.Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them.Praise for Capturing New Markets:"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most." —Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE"Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us—not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer." —Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson"Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs." —Charles Warden, Managing Director, Versant Ventures"While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact."—Anish Shah, President & CEO India, GE Capital"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach."—Brad Gambill, Chief Strategy Officer, Singapore Telecom"Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning."—Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals"Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success."—Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur"Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change."—Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare"In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth."—Ingrid Johnson, CEO Retail and Business Banking, Nedbank Author Biography Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets. Table of Contents Chapter 1 WHY NEW MARKETS MATTERChapter 2 FINDING NEW MARKETSChapter 3 ASSESSING WHAT DOESN'T EXISTChapter 4 THE FIRST CUSTOMERSChapter 5 PATHS TO MARKET PENETRATIONChapter 6 ENTERING AT THE RIGHT TIMEChapter 7 FULFILLING THE POTENTIAL OF EMERGING MARKETSChapter 8 ENABLING THE CORPORATIONChapter 9 A CATALYTIC ROLE FOR GOVERNMENTAFTERWORDNOTESBIBLIOGRAPHYINDEXABOUT THE AUTHOR Details ISBN0071825959 Author Stephen Wunker Pages 288 Publisher McGraw-Hill Education - Europe ISBN-10 0071825959 ISBN-13 9780071825955 Format Paperback Place of Publication New York Country of Publication United States Imprint McGraw-Hill Professional Media Book DEWEY 658.8 Language English Illustrations black & white illustrations Short Title CAPTURING NEW MARKETS HOW SMAR Subtitle Discover How Smart Companies Create Opportunities Others Don't Series Business Books Replaces 9780071767446 UK Release Date 2014-01-16 Year 2014 Publication Date 2014-01-16 AU Release Date 2014-01-16 NZ Release Date 2014-01-16 US Release Date 2014-01-16 Audience General We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:77645550; , Festpreisangebot, [LT: FixedPrice], Artikelzustand: Neu, ISBN-13: 9780071825955, Book Title: Capturing New Markets: How Smart Companies Create Opportunities O, EAN: 9780071825955, Publication Year: 2014, Type: Textbook, Format: Paperback, Language: English, Publication Name: Capturing New Markets: How Smart Companies Create Opportunities Others Don't, Item Height: 152mm, Item Width: 229mm, Subject: Management, Item Weight: 390g, Number of Pages: 288 Pages, Mcgraw-Hill Education<

2014, ISBN: 0071825959

[EAN: 9780071825955], New book, [SC: 0.0], [PU: McGraw-Hill Education - Europe, United States], Language: English. Brand new Book. ARE YOU READY FOR THE FUTURE?New markets have powered th… Más…

[EAN: 9780071825955], New book, [SC: 0.0], [PU: McGraw-Hill Education - Europe, United States], Language: English. Brand new Book. ARE YOU READY FOR THE FUTURE?New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker's groundbreaking work with Clayton Christensen-the Harvard Business School legend who coinedthe term "disruptive innovation"-plus Wunker's extensive experience in the trenches, this practical and fascinating guide shows how companies:Identify, create, and dominate new marketsAvoid the pitfalls of commodization and find new ways to growDevelop and sustain new sources of growth into the futureDrawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth-propelling you and your company into a whole new world of opportunity. You'll learn how to anticipate customer demands and meet emerging needs before anyone else does. You'll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You'll also see how to make these strategies work in companies that are both small and very pturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them.Praise for Capturing New Markets:"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most." -Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE"Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us-not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer." -Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson"Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs." -Charles Warden, Managing Director, Versant Ventures"While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact."-Anish Shah, President & CEO India, GE Capital"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach."-Brad Gambill, Chief Strategy Officer, Singapore Telecom"Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning."-Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals"Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success."-Suneet Wadhwa, cofounder of and Serial Entrepreneur"Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change."-Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare"In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth."-Ingrid Johnson, CEO Retail and Business Banking, Nedbank, Books<

ISBN: 9780071825955

New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing … Más…

New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker’s groundbreaking work with Clayton Christensen—the Harvard Business School legend who coinedthe term “disruptive innovation”—plus Wunker’s extensive experience in the trenches, this practical and fascinating guide shows how companies: Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth—propelling you and your company into a whole new world of opportunity. You’ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You’ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You’ll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Praise for Capturing New Markets: “Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most.” —Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE “Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us—not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer.” —Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson “Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs.” —Charles Warden, Managing Director, Versant Ventures “While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact.” —Anish Shah, President & CEO India, GE Capital Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach. —Brad Gambill, Chief Strategy Officer, Singapore Telecom “Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning.” —Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals “Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success.” —Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur “Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an Trade Books>Trade Paperback>Business>Management & Motivation>Mgt,Leadership, McGraw Hill LLC Core >1<

2014, ISBN: 9780071825955

Buch, Softcover, [PU: McGraw-Hill Professional], McGraw-Hill Professional, 2014